Domain Characteristics to Consider when Domainbie purchases domains
Today, I’m going to write about few core domain characteristics to consider when a domainbie purchases a domain:
a) Target Audience or Buyer
Does your domain target a particular audience or buyer group? If you are buying the domain for domaining, then ask yourself- Who are my potential end buyers for it? Is my Buyer group large enough to make it sell? The larger the buyer group of chosen domain, the better chance to make it sell. So, always keep a target audience or buyer group in mind when you purchase your preferred domains; this is the core principle of perfect domain purchase.
b) Brandability
Try to identify branding potential in your domain. Does your domain name communicate well to your targeted industry or audience? How well a company can promote a product or service using your selected domain? Is the domain eye catching, and easily pronounceable?
c) Extension – Dot Com should be first choice
Stick with dot com if you can because the branding or selling risk issue of “.com” is by far less than any other extensions. Record of previous premium domain sales suggests that “.com” is high valued. It is natural, isn’t it? Why? In most cases, it has become our behavior that when we do search in URL bar, we try to figure out website with a dot COM rather than any other extensions. Therefore, Dot Com should be first choice whatever the domain name you consider to buy.
d) Memorability
How easy is it to remember your domain? Try to keep domain name short and sweet that makes it easier to remember. This is my personal view that a domain name within 10 letters or within 2 words is more memorable.
e) Free from Hyphens and Numerals
Avoid using hyphens and adding numerals in domains, such as your-domain.com, yourdomain83.com etc unless you have good knowledge about what the ultimate potential of your domain is. Why should a Domainbie avoid these types of domains? The Answer is simple. These types of domains will have no natural traffic or very negligible traffic, and very less memorable. Therefore, they are worthless to buy at the very beginning of your journey.
That’s all core characteristics a Domainbie needs to consider while buying a domain name.
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